Speckled Frog

Website planning and structure

A successful website strategy combines marketing, design and technical expertise.

We find out:

What do you want your website to do for your business: more calls, more online sales, happier customers?
What do your customers want from your website: detailed product information, up-to-date stock data, just a good feeling?
What style will appeal to your audience: do you have a strong brand, what does the competition look like?
How will you keep the website up to date and who will be responsible for this.

With this knowledge we help you clarify your goals and suggest new ideas as to how your website could achieve them. We advise on the most appropriate use of technology against your given budget and then organise the content and site flow accordingly.

The site plan gives an overview of content and site flow (left) and complex pages are broken down to show primary components, user interaction and navigation levels (left).

When we are confident we understand your requiremnets and before any work begins, we give you a detailed proposal with fixed prices. We can also provide timescales, site plans and a content chek list which will help you gather together the information needed on your side to get the job complete.

Services

Planning is essential before any design ideas begin. To know the extent of the site and future plans will mean the site can grow with the company.