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Speckled Frog
Latest project
TMA (UK)
Networking organisation dedicated to the corporate turnaround and renewal sector
The brief
TMA (UK) wanted to redesign their web site to provide more visible benefits to their Members and Sponsors and make it easier for staff to manage the site themselves. The existing site had worked well but had to be updated manually (involving their web designer – and extra cost) and events had to be booked manually by email or phone which became difficult to manage as numbers increased.
The web design followed the International branding guidelines from the global US-based TMA with additional colour and image style unique to the UK chapter.
The work
First, we created a siteplan which would grow with the organisation and allow members and visitors to book events, change profiles or add their own news articles. A content managment system would allow staff to manage membership, event bookings and site content through the web-based admin interface.
Starting on the design we took the required elements from the corporate style guide that had been established by the US-based International TMA organisation and developed it further, introducing a new colour and images relevant to the market sector and unique to the UK chapter.
The Content Management System allows the client to add and edit events on the website, and once published can be booked and paid for online by the public.
The result
The new web site gave TMA (UK) a strong professional image while being easy to use for both membership and staff:
- Skill search: search for members by keyword, industry type and location.
- Event calendar: TMA staff edit the calendar. Past events are automatically put into the archive where staff can add presentation notes, photos or attendee lists.
- Online event booking and e-commerce: Members and non-members book online through the secure payment provider.
- Member area: allows members and sponsors to log in and update their details and profiles.
- Latest news: updated by the client through the admin system and appears automatically across the site.
- Tiered membership system: Level of member dictates the features allowed within their profile, from simple contact details to logos and publishing of own company news.
- Conference booking: annual conference has own booking and management system and allows booking of workshops and break-out sessions using secure e-commerce.
- Central database: all authorised TMA staff can access the central database from anywhere on the internet. Different staff can access different areas depending on access rights.
- Email newsletter and event updates: branded email newsletter and email event updates are sent through the system to designated recipients (members, prospects, sponsors or all).
An email newsletter was designed in keeping with the new web site and integrated into the CMS. TMA create the email in our simple editor which is then sent to all opted-in members.
The response
The new website which Speckled Frog designed and put in place for us has transformed our business.
We have been able to move towards a web-based focus, with all of our branding and marketing based on the website, both in terms of presentation and as a focal point for all our communication to members and non-members alike. We organise over 40 events a year throughout the UK, with over 2,000 attendees, all booking on-line via the events booking system. We have a database of thousands who we keep in touch with via the e-mail system at a touch of a button. The website over the last 12 months has attracted over 82,000 on-line visits, which in itself should be a testament to it's success.
We are a non-profit organisation and costs are critical to us. The website has enabled us to continue to support the association with minimal distraction. The service we have received during the initial development and the on-going expansion of the website facilities has been excellent. Speckled Frog have met all quoted budgets and timescales (often quite pressurised from us!) without fault and are indeed excellent partners to have in our business.
Hayley Kinlan
TMA (UK) Relationship Director
Portfolio
…The new website has transformed our business...
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