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For your site to succeed, you need visitors - but more than that, you need your visitors to visit again - To bookmark your site and tell their friends. You can spend time and money promoting your site your site, but if visitors aren't compelled to stay and look around, then in print terms, it's straight in the bin!

5 tips to make your site stickier and your visitors clickier!

Freebies

Include free interactive tools relevant to your service and product - a currency converter for travel sites or insurance, a mortgage calculator for estate agents. Or if your company supplies a product, offer a free sample or trial, screen saver or CD-ROM. In return, ask for details and permission for the users to be included on a mailing list.

Chat and Message Boards

Build your own community. By letting users interact and add their own views and content, you can generate repeat visits and increase the information on your site. Act as a moderator and keep the content useful and relevant.

Newsletters

Give users a reason to subscribe - a sample of past articles or a monthly competition. Again the key to a successful newsletter is relevant, useful content.

Link Exchange

Make it easy for other sites to link to you. Provide different banners, buttons or links so other website owners can link to your site. Include HTML code too, so it's easy to copy and paste the link or graphics into their site.

Tell a Friend

Make it easy for people to send pages of your site to friends. Add a clear link or icon that the user can click to send the page to someone they know. Keep it simple - the user should just add the name and email address of the recipient.

These simple ideas can be all be implemented quickly and easily, and at very little, if any cost. If you'd like more ideas on how you can make your site stickier, or would like to more information on implementing some of the ideas above, contact Speckled Frog.